More Than Just A Pretty Typeface
Nadia from Beaute Elite Permanent Makeup was looking for someone to create the brand for her new cosmetic makeup service. We met up and after a long chat about her new business, her passions and goals, the journey to creating her new brand began.
We shared some ideas over Pinterest, and she sent me a list of words she found inspiring that described her and how she works: clean, natural, friendly, and personal. I sent her the mood board I put together and as soon as she saw it she said “that’s it!”. The mood board helped us set a brand style, from which we created three different brand routes for Nadia to choose from.
She loved her brand so much that she now has a large print of her logo hung on the wall of her studio.